The advertising campaign of Birla Sun Life Insurance, the life insurance arm of Aditya Birla Financial Services, with Yuvraj Singh as brand ambassador may be sailing a bit too close to real life. Taking forward the 2009 refrain of 'Jab tak balla chalega...', the new advertisement has the cricketer, who is battling cancer, talk about the blow to his health in a bid to urge consumers to be more cautious in life.
The advertisements hit TV screens on January 30 — the same week news of Singh's tumour being malignant became public. "The message is as much about my audience as it is about me," Yuvraj Singh told Business Standard in a interview a few days ago.
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Advertising industry dismissive of outrage from Yuvi fans [Reporter HD]
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